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Batman: Arkham Asylum PS3 Sales Pass Xbox 360

Exclusive content pays off for Sony.

December 11, 2009
It took four months, but a major, multi-platform title release has sold more on PlayStation 3 than Xbox 360.

Since its release in August, Batman: Arkham Asylum is now leading on the PlayStation 3 console by over 10,000 units when compared to Xbox 360, according to NPD.

Typically, most multi-platform titles sell considerably more on Xbox 360 due to the console's higher install base, but it seems the exclusive Joker content on the PS3 version, at no additional cost, has swayed consumers this time around.

Electronic Entertainment Design and Research analyst Jesse Divnich says exclusive content has proven to be big for Sony.

"With Batman, the evidence is clear, getting exclusivity on content can play a large role in driving sales to your console," he told IGN. "In fact, if you calculate the additional sales the PS3 version received, extrapolate that worldwide, Sony likely generated an additional $2 million in royalty revenue from this exclusive content."

Divnich also noted the only other multi-platform title that's close between the two systems is Street Fighter IV, citing the PlayStation 3 controller is much friendlier for fighting games as a likely reason, but says the Xbox 360 version is still outpacing PS3.

Electronic Arts' upcoming release of Dante's Inferno may be the next multi-platform title to lead on PlayStation 3.

An exclusive special edition was announced yesterday, with additions of a soundtrack, developer commentary, and a digital copy of the complete Longfellow translation of Dante Alighieri's Inferno.

©2009-12-11, IGN Entertainment, Inc. All Rights Reserved

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